Good Times Restaurants Inc. (Nasdaq:GTIM) announced a new radio campaign featuring iconic 1970's comedians Cheech & Chong to promote their limited time Santiago's Green Chile menu. "We asked our ad agency, Sukle Advertising, to come up with a creative platform that pushes the envelope with breakthrough qualities consistent with our historically irreverent brand personality and they certainly filled that bill with very funny scripts delivered by Cheech and Chong," said Boyd Hoback, President and CEO. He added, "We originally questioned whether Cheech & Chong are relevant to our customer base, but they are gaining new traction and affinity, particularly with the millennial crowd having appeared on the Simpsons, That '70s Show and a national comedy tour. While their personas are still tied to their movie and comedy album characters from many years ago, our ads make light of them turning All Natural and Good Times now being the dispensary of happiness."

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